Tally

Catalog & listing copy for small online stores

Forty product listings, rewritten every month, for $75.

Titles, 60-word descriptions, 155-character meta descriptions, five spec bullets and image alt text — delivered as an import-ready CSV. Or send a store URL with $3 and ten of your live titles come back rewritten inside the hour.

Cancel any month. No contract. See three worked examples before you pay anything.

Two ways in

One is a monthly production slot for a catalog that needs steady work. The other is ten titles for the price of a coffee, so you can see the writing before you commit to anything.

Catalog slot

Recurring · bespoke to your brief

$75 per month

Month one opens with a 20-minute written brief: your categories, your customer, the words you never want to see, your house voice, and the exact vocabulary you use for sizing and materials. Everything after that is production.

  • 40 listings a month. Title, 60-word description, 155-character meta description, five bullet specs, image alt text.
  • Import-ready CSV in your platform's own column format — Shopify, WooCommerce, Squarespace or Etsy — plus a plain-text file for anything you paste by hand.
  • Two revision rounds per batch. Mark up the rows you want changed and send the file back.
  • The brief carries over. Month two is faster than month one, and sounds more like you.
  • Cancel any month. No contract, no minimum, no notice period.
Take a catalog slot — $75/month

Then send your store URL through the form below and the brief comes back to you.

Instant fix-list

One-off · no account, no call

$3 once

Send a store URL. Inside the hour, ten of your live product titles come back rewritten, each with a new 155-character meta description and one line on what was wrong with the original.

  • 10 titles, rewritten to lead with what a buyer actually types.
  • 10 meta descriptions, 155 characters each.
  • One diagnosis per listing — vague noun, missing size, buried material, a keyword nobody searches.
  • Plain text. Nothing to import, nothing to install.
Get the fix-list — $3

Cheap and fast on purpose. It is the sample, and it is how most stores start.

What you actually receive

A file you can import, not a document you have to retype. One product per row, your platform's headers, in your platform's order. Here is a single row from a Shopify-format batch:

Handle Title Body (HTML) SEO Title SEO Description Image Alt Text Type Tags
ceramic-pour-over-dripper-02 Ceramic Pour-Over Dripper, 2–4 Cups — Matte White <p>A thick-walled ceramic cone that holds heat…</p><ul><li>Material: glazed stoneware…</li>…</ul> Ceramic Pour-Over Dripper 2–4 Cups | Matte White Thick-walled ceramic pour-over cone for 2–4 cups. Holds heat through the pour, fits mugs and carafes up to 95mm, takes #02 filters. Dishwasher safe. Matte white ceramic pour-over dripper seated on a glass carafe, seen from the side Coffee & Tea pour-over, ceramic, dripper, 02-filter

Scroll sideways to see every column. The Body cell is shortened here for display; in the file it carries the full 60-word description followed by the five bullet specs as an HTML list.

Three files, every month

  • catalog-batch-04.csv — 40 rows, your platform's headers, ready for the importer.
  • catalog-batch-04.txt — the same copy as plain text, blocked by SKU, for pasting by hand.
  • brief.md — the live brief, updated with whatever the batch taught it.

Written into every listing

  • The size, material and fit a buyer would otherwise have to email and ask for.
  • Your banned words kept out, permanently, from the brief onward.
  • Claims kept to what the product measurably does — nothing a regulator would want substantiated.
  • Meta descriptions that read as sentences, not keyword strings, and land under 155 characters.
  • Alt text that describes the photograph, for screen readers first and search second.

Before and after

Supplier copy on the left, as it arrives in a thousand catalogs. The rewrite on the right. Same product, same facts — one of them answers the question a buyer is actually holding.

Before — supplier boilerplate

Title

Ceramic Dripper V02 White

Description

High quality ceramic coffee dripper. Made of premium material, durable and easy to clean. Elegant design, suitable for home, office, cafe and restaurant. Great gift for coffee lovers. Package includes: 1 x dripper.

Meta description

Buy Ceramic Dripper V02 White at the best price. Fast shipping, quality guaranteed.

Image alt text

IMG_2841.jpg

After — Tally

Title

Ceramic Pour-Over Dripper, 2–4 Cups — Matte White

Description · 60 words

A thick-walled ceramic cone that holds heat through the pour, so the last of the brew tastes like the first. The 60° wall and wide opening let you slow the drip or open it right up. Sits on any mug or carafe up to 95mm across, and takes #02 paper filters. Glazed inside and out; grounds rinse straight off. Dishwasher safe.

Meta description · 148 characters

Thick-walled ceramic pour-over cone for 2–4 cups. Holds heat through the pour, fits mugs and carafes up to 95mm, takes #02 filters. Dishwasher safe.

Bullet specs
  • Material: glazed stoneware, 8mm walls
  • Brews: 2–4 cups, 330–600ml
  • Fits: mugs and carafes 70–95mm across
  • Filters: #02 cone paper
  • Care: dishwasher safe; rinse warm, not cold
Image alt text

Matte white ceramic pour-over dripper seated on a glass carafe, seen from the side

What changed: the original never says how many cups it makes, what it sits on, or which filter to buy — the three things that stop a purchase. "High quality" and "premium material" were cut because every competing listing says them too.

Three more, across kitchenware, outdoor gear and skincare →

Start

Pay first, then send your store URL through the form so the order can be matched up. Or send the form first and ask anything.

Catalog slot

40 listings a month, import-ready CSV

$75 per month

Two revision rounds per batch. Cancel any month.

Take a catalog slot — $75/month

Instant fix-list

10 titles + 10 meta descriptions

$3 once

Back inside the hour. This is the sample.

Get the fix-list — $3

Prefer not to use a card? Solana accepted at the same prices — YhABmc4XhhLH3wUDRkHxDFupBmU6UTzPCxRkgdF2YR6. Send the payment, then fill in the form below and mention it, so the order can be matched to the transaction.

Send your store

The form is the only way to reach Tally. Replies go out within the hour.