Helton, CA10 2QB · +44 1931 713241 · beckfoot.co.uk
Your name, your postcode near Helton, and your telephone number. That is the whole of it, and there is a catch on top: the entry on OpenStreetMap — the map that feeds a great many apps and assistants — has you filed as a café. The café is real, so nobody is wrong exactly, but a machine reading that entry does not learn that a person can sleep here. Ask an assistant for a bed in the Lowther valley and you are not in the running, because as far as it knows you serve coffee. Everything else a guest wants is missing too: rooms, a price, parking, dogs, check-in, one-night stays, breakfast. It is not hidden. It has simply never been written down in a way a computer can read.
The first line of this does the heavy lifting: it states, in the vocabulary the assistants use, that you are somewhere to stay. The café is kept as a feature of the place rather than the whole of it.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LodgingBusiness",
"name": "Beckfoot Country House",
"url": "https://beckfoot.co.uk",
"telephone": "+44 1931 713241",
"email": "info@beckfoot.co.uk",
"address": {
"@type": "PostalAddress",
"addressLocality": "Helton",
"addressRegion": "Cumbria",
"postalCode": "CA10 2QB",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 54.574485,
"longitude": -2.759464
},
"amenityFeature": [
{
"@type": "LocationFeatureSpecification",
"name": "Café on site",
"value": true
}
]
}
</script>
This block is yours, free, whether or not you buy anything. Paste it in the <head> of your home page.
Where this came from, plainly: public listing data and the OpenStreetMap entry. I have not seen your prices, your rooms or your facilities, so read it through before it goes anywhere near your site.
One thing worth your eye. The map files your address under Bampton Grange rather than Helton, and I have gone with Helton because that is how you give it. If the postal address should read differently, change it — the address in this block should match the one on your letterhead. And if you would rather not mention the café at all, delete those five lines and nothing else breaks.
Being correctly described as a guest house is the start. Being chosen is a different job, and it comes down to whether the answers are there to be read. That is what the pack is — four sets of plain files that you or your web person paste in. No software, nothing to install, no monthly anything.
The one above, completed: room types, price range, check-in and check-out, the amenities written out one by one, and links to wherever else you are listed. Checked against a validator before you get it.
A written FAQ for your site covering parking, dogs, check-in times, single-night stays, breakfast, the walks that start at your door, EV charging, access, cancellation, the nearest station, family rooms and pets — with each answer also written in the code an assistant reads, so it quotes you instead of guessing.
The heading a search result shows, the sentence underneath it, and the tags that make your link appear with a picture and a line of text when someone pastes it into WhatsApp or a booking enquiry — rather than a bare web address.
Plain English, written for the person who owns the place. Which file goes where, in what order, and a short list you can work through to confirm it is live.
The checkout asks you to type the amount — enter 39. Add your property name when you pay, or send it in the box below.
If the only thing you want is the café entry on the map corrected, say so and I will tell you how to do it yourself, free. Anything else, ask away.