9 Leonard Street, Keswick, CA12 4EL · +44 17687 72603 · greystokeguesthouse.co.uk
Keswick is the hardest town in the Lakes to be found in, because everybody is searching for it and there are a great many beds. Here is what a machine has on you: the name, 9 Leonard Street, the postcode, and the phone number — that much is on OpenStreetMap and copied out across the directory sites. It knows nothing else. Not that there are five rooms, not what one costs, not whether a car can be left anywhere, not whether a dog can come, not what time you hand over a key, not whether you will take a single Saturday night in July, not what is on the table at breakfast. So when a visitor asks an assistant for a room in Keswick with parking and a dog, it cannot put Jonathan and Emma's house forward. It answers with the listings that have all of that written out in code — and takes its cut.
Small file, one job: it states who you are, where you are and how big you are, in the format every assistant reads.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LodgingBusiness",
"name": "Greystoke House",
"url": "https://greystokeguesthouse.co.uk",
"telephone": "+44 17687 72603",
"email": "info@greystokeguesthouse.co.uk",
"address": {
"@type": "PostalAddress",
"streetAddress": "9 Leonard Street",
"addressLocality": "Keswick",
"addressRegion": "Cumbria",
"postalCode": "CA12 4EL",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 54.599866,
"longitude": -3.132635
},
"numberOfRooms": 5,
"amenityFeature": [
{
"@type": "LocationFeatureSpecification",
"name": "Free WiFi",
"value": true
}
]
}
</script>
This block is yours, free, whether or not you buy anything. Paste it in the <head> of your home page.
I should say where this came from. It is built from public listing data — the OpenStreetMap entry for Leonard Street and the directory sites. Your prices and your facilities were not visible to me, so check it over before you paste it.
The line to look at is numberOfRooms. I have put five because that is what the listings say; if you let out a sixth, or one of the five is really a family room let as two, then that number should change or come out. Same with the wifi line. Nothing here is meant to be taken on trust from me.
A five-room house cannot outspend a booking site, and does not have to. It can out-answer one. Every question a guest asks before they book, written down once, in words for them and in code for the machine. Four sets of files, pasted in, done.
The block above, finished off: your room types, the price range, check-in and check-out times, the amenity list in full, and links to the other places you appear. Run through a validator before it comes to you.
The ones that actually come up in Keswick — parking, dogs, check-in, a single night, breakfast, the walks from your own door, EV charging, access, cancellation, the nearest station, family rooms, pets. Written as a page for guests to read, and in the code an assistant reads, so it quotes your answer rather than guessing at one.
Page titles, the sentence that appears under them in search, and the tags that turn a pasted link into a preview with a picture and a line of text in WhatsApp, on Facebook, or in a reply to an enquiry.
For you, not for a developer. What goes where, in order, and a short list of how to check it worked.
The checkout asks you to type the amount — enter 39. Add your property name when you pay, or send it in the box below.
Questions are welcome and cost nothing. If you want to know what the block above is doing line by line, ask and I will write it out for you.