Torver, LA21 8AX · +44 15394 41353 · theoldrectoryhotel.com
Three things, and then it stops. OpenStreetMap has your name, it has you on Rectory Lane in Torver, and it has your phone number; the directory sites copy those three across and add nothing. What no machine can find is everything a guest actually decides on — what the rooms are, what a night costs, whether there is somewhere to leave the car, whether a dog is welcome, what time you open the door for check-in, whether you will take a Saturday on its own, and what happens at breakfast. None of that is written anywhere in a form a computer can read. So when someone asks an assistant where to stay near Coniston Water with parking, it does not guess about you. It answers from a Booking.com page where all of it is spelled out in code.
This is the first thing a machine needs: a plain statement of who and where you are, in the format they all read.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LodgingBusiness",
"name": "The Old Rectory Country Guest House",
"url": "https://theoldrectoryhotel.com",
"telephone": "+44 15394 41353",
"email": "enquiries@theoldrectoryhotel.com",
"address": {
"@type": "PostalAddress",
"streetAddress": "Rectory Lane",
"addressLocality": "Torver",
"addressRegion": "Cumbria",
"postalCode": "LA21 8AX",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 54.341947,
"longitude": -3.095561
},
"starRating": {
"@type": "Rating",
"ratingValue": 4,
"bestRating": 5
},
"smokingAllowed": false,
"amenityFeature": [
{
"@type": "LocationFeatureSpecification",
"name": "Free WiFi",
"value": true
}
]
}
</script>
This block is yours, free, whether or not you buy anything. Paste it in the <head> of your home page.
An honest word about where this came from. I generated it from public listing data — OpenStreetMap plus the directory entries that copy it. I could not see your prices or your amenities, so please read every line before you paste it.
Two lines in particular. OpenStreetMap puts you on Rectory Lane, so that is the street I have used; correct it if it is not how you write your address. And I have set four star, non-smoking and free wifi because that is what the listings say. A wrong fact here is worse than a missing one — change anything that is off, or delete that line entirely.
The block above tells a machine you exist. It still cannot answer the questions that turn a search into a booking. That is the pack. Four sets of plain files, which you or whoever looks after your website can paste in — nothing to install, no software, no subscription.
The one above, finished: your room types, price range, check-in and check-out times, the amenity list written out properly, and links to the places you appear elsewhere. Validated before it reaches you.
Written out as a FAQ section for your site — parking, dogs, check-in times, single nights, breakfast, the walks you can start from the door, EV charging, access, cancellation, the nearest station, family rooms, pets. Each one also written in the code an assistant reads, so it can quote you rather than guess.
Page titles, the sentence that shows under them in search, and the tags that make a link render with a picture and a line of text when it is pasted into WhatsApp, Facebook or an enquiry email — instead of a bare address nobody clicks.
Written for you, not for a developer. Where each file goes, in order, and a short list of how to check it worked once it is up.
The checkout asks you to type the amount — enter 39. Put your property name in the message when you pay, or send it in the box below.
Reasonable. Ask anything — whether this is worth doing at all, what I would need from you, or what the block above is actually doing.